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Copywriter

Calgary, Alberta Canada

Advanced Orthomolecular Research (AOR) champions scientific excellence, innovation and progressive formulations that challenge the status quo of the natural health industry. We care to make life better for the people that need us the most. We imagine new possibilities and tell compelling stories as we relentlessly test and learn how to do things better.

The Copywriter’s primary responsibility is creating sales and marketing communications for the Canadian and US markets to support our brand, including: catalogues, sales support tools, marketing campaigns, and website content.

Key Activities and Responsibilities

  • Writing, and planning print and web content for internal communications, as well as external communications including sales and marketing
  • Transforming academic or scientific content into inspirational and vibrant content
  • Writing a variety of content in a number of different styles and tones, ensuring consistency of brand voice across all marketing communications
  • Editing your own work and others with impeccable spelling and grammar
  • Researching and identifying the best practices specific to industry and key audience segments
  • Following and recommending additions to AOR’s Content Style Guide for the tone, style and voice
  • Ensuring all content is optimized for SEO search and user experience
  • Brainstorming and conceptualizing new forms of content and communication strategies
  • Updating job related knowledge by participating in educational opportunities
  • Accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments

Qualifications

  • Strong writing skills – need to understand writing for a variety of audiences in print and on web
  • Keen sense of tone of voice and how to write consistently for a brand
  • Able to balance business and marketing needs with user needs for clarity and transparency
  • Creative thinker, relationship builder and self-starter
  • Ability to reprioritize and ask questions to clarify
  • Works well independently and with teams to ensure team goals are met or exceeded
  • Excellent time and project management skills along with an ‘eagle’s eye’ for details
  • Experience ideating and producing influential and creative copy
  • Experience working in the health or consumer packaged goods (CPG) space considered an asset
  • Experience writing for product marketing experience considered an asset
  • Experience with FDA regulations considered an asset
Posted: August 6, 2019

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